Just like most consumer goods industries, the home improvement industry is inclined towards trend-based marketing. As people’s tastes and values change, and the collective aesthetic changes, the demand changes too. However, unlike the quickly-altering trends in the clothing industry, the home improvement industry is a bit slower to shift. This doesn’t mean that you shouldn’t be aware of the trends, though! If you can stay on top of what consumers want, you can more easily speak their language, and deliver what they’re looking for.
Here are some of the biggest trends in home improvement, that aren’t likely to change any time soon:
- Eco-friendly materials: Caring about the environment and being aware of toxins in household products isn’t fringe anymore. Most consumers want products that are made with as natural of materials as possible, are manufactured in a responsible way, and that provide great performance without the health hazards.
- Affordability: This is one thing that has always been in style and always will be. People want to make improvements to their homes without breaking the bank or having to take out a second mortgage! Most homeowners are willing to spend a certain amount to get good quality, but not an exorbitant price.
- Durability: No matter how much someone pays for a product, they want it to last. If your product easily shows wear and tear from daily use, degrades in the elements, or looks shoddy after a short amount of time, your customers aren’t going to be happy and your long-term business will suffer.
- Aesthetic appeal: While everyone may have a slightly different personal style, most people can agree on a general desired look for homes and businesses. Clean lines, natural-looking materials, neutral colors, and a tidy design will appeal to a great number of people.
If you are a DecoArmor Designs franchisee or want to become one, you’re in luck! Our products have all of these features! Reach out to learn more about our franchise opportunities today!