The construction and home improvement industry tends to see clear high seasons and low seasons. For most of the country, spring and summer are the times when people are more likely to invest in improvements and buy products like DecoArmor surface materials. So, if you are a franchise owner, or are interested in becoming one, it’s vital to have flexibility in your marketing plans throughout the year.
As we move into springtime, now is the time to ramp up your advertising and networking, to set yourself up for a lucrative high season. Here are some tips for your spring marketing plan:
1. Reach out to local contractors
All the contracting and construction companies in your area are gearing up for a busy time, and now is your chance to get your product in with them. Start contacting them now, set up some meetings and demos, and teach them what makes DecoArmor different from other surface materials. Contractors can save on labor and hassle, by using DecoArmor.
2. Do some direct marketing
Is there a neighborhood in town, where the homes look a little worse for wear? Have you noticed some business buildings looking a little shabby? Don’t be afraid to market directly to these people, who may be interested in a little exterior facelift this springtime.
3. Set up a demo
As both homeowners and business owners are looking to make improvements to their spaces, it’s a great idea to do some public demonstrations of what makes the DecoArmor product so unique. By doing in-person demos, you can show the quality, durability, and styles of the surface materials, while circulating your contact information.
4. Focus on outdoor projects
In the warmer months, most people try to tackle outdoor renovations, so this is how you should market DecoArmor. While it’s great for many indoor applications, now is the time to highlight its uses for decks, hardscaping, building exteriors, and other outdoor uses.
Want to learn more about our exciting business opportunities at DecoArmor Designs? Reach out to us today!